Question
What size should my brochure be?
Answer
The most common brochure size is 8.5 x 11 before folding. Tri-folded, it fits #10 envelopes and standard brochure racks, which makes it the safe default for most projects. Larger and smaller formats have their place depending on how the piece will be used.
| Flat size | Best for |
|---|---|
| 8.5 x 11 | Standard tri-fold, mailers, rack display |
| 11 x 17 | Event guides, portfolios, product showcases |
| 5.5 x 8.5 | Quick-reference handouts and compact pieces |
Pick based on how much content you have and whether the piece needs to mail or sit in a rack.
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