Question
What paper weight works best for brochures?
Answer
The best paper weight depends on how the brochure will be used. Mailers want a stock that folds and ships cheaply, while premium handouts benefit from something heavier that feels substantial.
| Use | Recommended stock |
|---|---|
| Text-heavy mailers | 80lb or 100lb gloss text |
| Premium event handouts | 100lb gloss cover or 14pt cardstock |
| Restaurant menus | Heavier stock with aqueous coating for durability |
Lighter text weight keeps postage down, while heavier cover stock reads as more premium in the hand.
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