Question
Does matte or glossy cost more for brochure printing?
Answer
On the same paper weight, matte and glossy finishes usually cost about the same. The coating itself is rarely what moves your total.
- Finish: minimal price difference between matte and glossy at equal weight.
- What actually drives cost: paper thickness, quantity, and size matter far more than the coating.
- Look vs feel: glossy boosts color and contrast, while matte cuts glare and reads more refined.
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