What information do I need to provide for personalized printing with variable data?

Variable data printing swaps unique details (names, numbers, codes) into each copy, so the file and the formatting rules both need to be precise. Provide the data plus the design instructions so every record lays out correctly.

• The data file(s) holding the variable content. A spreadsheet or database export works well.
• Font names and sizes for each variable field.
• Kerning and letter-spacing details.
• Leading (line spacing) for any multi-line fields.
• Section instructions, such as how first names differ from last names, or attendee versus volunteer categories.
• Clear layout and alignment notes for each variable field.

Confirming the data columns match your fields prevents mismatches once the run starts.