How accurate is the color reproduction for photography prints and postcards?

Color reproduction on quality postcard printing is accurate when the files are prepared correctly. Professional presses use high-definition CMYK printing with strict color calibration, but the setup on your end matters just as much.

• Submit files in CMYK color mode, not RGB, so on-screen colors translate to print.
• Use 300 DPI resolution for sharp images and clean gradients.
• For exact color matching on photography-heavy work, request a physical proof before the full run.

Getting these three things right is what separates a print that matches your screen from one that shifts on paper.