Question
What is the difference between standard and premium greeting cards?
Answer
The gap between standard and premium greeting cards comes down to stock weight and finishing. Both print in full color, but premium cards feel noticeably different the moment someone picks them up.
| Feature | Standard | Premium |
|---|---|---|
| Stock | Lighter cardstock | Thicker, heavier stock |
| Finish | Basic gloss or matte | Soft-touch lamination, spot UV, raised ink |
| Feel | Everyday quality | Sturdy, rich, tactile |
| Best for | High-volume, budget mailings | Client-facing, keepsake pieces |
If the card represents your brand or marks a milestone, premium finishes are usually worth the upgrade. For casual, high-quantity sends, standard keeps costs down.
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