What is the difference between standard and premium Rack Cards?

Standard rack cards use a dependable coated stock that handles most displays and handouts well. Premium versions upgrade the paper weight and finish so the card feels more substantial and holds up better in a busy display rack.

• Standard: reliable coated stock, sharp full-color printing, great everyday value.
• Premium paper: thicker weights that resist curling and bending.
• Premium finishes: UV coating, soft-touch lamination, or metallic stocks for richer color and a high-end feel.

If you are representing a luxury brand or high-end service, the premium upgrade is usually worth it because the card stays crisp and makes a stronger first impression.