Question
What is the difference between standard and premium newsletters?
Answer
The difference comes down to paper weight and coating. Standard newsletters use lighter text-weight stock built for high-volume mailings where cost matters most. Premium newsletters use thicker, coated stock that reproduces color and photography with more depth.
| Feature | Standard | Premium |
|---|---|---|
| Stock | Lighter text weight | Thicker coated cover |
| Color output | Clean and readable | Richer, more saturated |
| Best for | Frequent, budget-first mailings | Luxury brands and photo-heavy issues |
- Go standard for recurring bulletins where reach and cost drive the decision.
- Go premium when the newsletter represents a high-end brand or leans on strong photography.
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