Question
What is the difference between standard and premium gift certificates?
Answer
The difference between standard and premium gift certificates is about how much the piece feels like a gift versus a coupon.
| Standard | Premium | |
|---|---|---|
| Stock | Lighter paper | Thicker cardstock |
| Finish | Basic | Soft-touch or spot UV |
| Color | Standard | Richer saturation |
Premium certificates feel more like a present and less like a discount slip, which suits upscale brands and higher-value amounts. Standard stock is a sensible choice for everyday or high-volume programs.
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