Question
What is the difference between standard and premium gift cards?
Answer
Standard and premium gift cards differ mainly in weight and finish, and that difference shapes how the card feels in a customer's hand.
| Standard | Premium | |
|---|---|---|
| Stock | Lighter cardstock | Thicker stocks such as 32pt |
| Finish | Basic gloss or matte | Holographic foil, spot UV, or soft-touch lamination |
| Feel | Everyday | Hefty and rich, signaling a higher-end brand |
If your brand sits at the premium end, the heavier stock and richer finish are worth it because the card becomes a physical extension of your positioning.
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