Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What is the difference between standard and premium counter cards?

Answer

Standard and premium counter cards differ mainly in finish, feel, and durability. Both do the job, but premium options add a more upscale impression for high-visibility spots.

FeatureStandardPremium
Stock and finishSolid, durable stock with a clean finishUV coating, soft-touch lamination, or thicker stock
FeelProfessional and functionalMore luxurious to the touch
DurabilityEveryday useExtra protection for high-traffic areas
  • Standard works well for short-term or budget-conscious displays.
  • Premium suits flagship locations where the tactile impression matters.

Match the tier to how visible and long-lived the display needs to be.

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