Question
What is the difference between standard and premium appointment cards?
Answer
The gap between standard and premium appointment cards comes down to stock thickness and finish, both of which shape how your practice is perceived.
| Standard | Premium | |
|---|---|---|
| Stock | Lighter paper | Thicker, more rigid stock |
| Finish | Basic gloss or matte | Soft-touch matte or UV coating |
| Color | Standard saturation | Richer, deeper color |
If your practice positions itself as high-end, premium stock makes a noticeable difference the moment a client holds the card. For high-volume, everyday reminders, standard stock keeps costs down.
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