Question
Can I print on both sides of my rack cards?
Answer
Yes. Rack cards are almost always printed on both sides in full color, and using both faces well is what makes them convert.
| Side | What to put there |
|---|---|
| Front | The hook: one strong image and a short, benefit-led headline |
| Back | The detail: pricing, a map, hours, contact info, or a QR code to your site |
Treat the front as the attention grabber and the back as the reference, and add a QR code so a passerby can act on their phone.
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