What is the difference between standard and premium Flyer Printing?

The difference between standard and premium flyers is mostly weight and finish. Standard flyers are lighter and built for volume, while premium flyers are thicker and built to be kept. Both can look great. The question is whether people will glance and toss, or hold onto it.

• Standard flyers use lighter text stocks such as 100 lb text with a gloss or matte coating. They are cost-effective for handouts and mailers at scale.
• Premium flyers use thicker cardstock, commonly 14pt to 16pt, and can add specialty finishes like soft-touch, spot gloss, or foil.
• Feel: premium has real heft in the hand and resists bending, so it survives being carried in a bag or pocket.
• When to spend up: pieces you want kept, like menus, price lists, or high-value offers.