What paper stocks can I choose for my brochures?

Brochures can be printed on a wide range of stocks, from lightweight text paper for mass mailings to heavy cover stock for premium pieces. The weight and finish you pick shape both how the brochure feels and how well it holds up.

• Lightweight text stocks: economical for high-volume mailings.
• Heavy cover stocks: premium feel that stands up in high-traffic settings.
• Gloss finish: makes colors vivid and sharp.
• Matte finish: a smooth, refined look that cuts glare.
• Uncoated and specialty: for a natural texture or a distinctive touch.

Heavier stocks feel more premium and survive handling better, so weigh durability against budget for your use case.