What is the difference between standard and premium brochures?

The gap between standard and premium brochures is mostly about paper weight and finish. Standard runs on lighter text stock that folds easily and keeps costs down. Premium uses heavier cover stock with upgraded coatings, and the difference is something you feel the moment you pick it up.

• Standard: lighter text-weight paper, ideal for handouts, mailers and high-volume campaigns
• Premium: heavier cover stock with optional spot UV, soft-touch lamination or aqueous coating
• The feel: premium stock is sturdier and reads as more substantial, which makes a company brochure more memorable
• When to upgrade: leave-behinds, sales collateral and event pieces benefit most from premium stock