What is die-cutting and how does it work?

Die-cutting is a finishing process that cuts printed pieces into custom shapes instead of leaving them as plain rectangles. A shaped blade or digital cutter follows an outline you define, so the final print matches your artwork exactly.

• Custom outlines: circles, ovals, stars, logos, or any contour you draw.
• Common uses: stickers, labels, hangtags, and cards that need a distinctive edge.
• How it works: your art is printed first, then the cut path trims each piece to the shape.

To set it up, supply a vector file that includes the cut line so the blade knows exactly where to follow. The result is a clean, shaped product that stands out from standard square cuts.