What paper should I use for a folded brochure or theater program?

For a folded brochure or a theater program, a gloss text stock such as 100lb Gloss Text is a popular choice. It delivers a glossy finish with rich color while staying light enough to fold cleanly.

• Text weight folds without the cracking that thicker cover stock can show along the fold.
• The gloss surface keeps photos and colors crisp.
• The brochures product page lists the full set of stock options if you want to compare.