What is a soft touch finish on printed products?

Soft touch is a finishing option that gives a printed piece a smooth, velvety, almost suede-like feel. It changes how a card feels in the hand more than how it looks.

• Feel: matte and velvety, with a warm, tactile surface people notice immediately.
• Available on: a range of stocks, including uncoated options like 64pt.
• Popular for: premium business cards, hangtags, and any product where an upscale touch matters.

Because it engages the sense of touch, soft touch makes a piece feel considered and high-end, which is why it is a favorite for luxury branding.