Marketing Materials
1,123 answers
Flyers, brochures, postcards and the rest of the print that sells: sizes, folds, stocks and what each piece does best.
4OVER4 FAQ
Quick answers about products, files, ordering, shipping and more, answered by the team that has printed since 1999.
Start with the name. 4 over 4, written 4/4 on a print order, means four ink colors on the front and four on the back: cyan, magenta, yellow and black, the CMYK set, printed on both sides. 4/0 is full color on the front with a blank back, and 4/1 is full color front with black ink only on the back, the usual choice when the back carries plain text. Most jobs on this site, business cards, postcards, flyers and booklets, run 4/4 or 4/0, so settle that first, then stock, then coating, then turnaround.
1,123 answers
Flyers, brochures, postcards and the rest of the print that sells: sizes, folds, stocks and what each piece does best.
353 answers
Letterheads, envelopes, notepads and business cards, and how to keep them matching across the whole set.
271 answers
How the 4OVER4.COM site works: accounts, saved designs, proofs, reorders and the tools on every page.
51 answers
Boxes, bags, sleeves and product labels: dielines, materials and the finishes that survive shipping.
120 answers
Yard signs, vinyl banners, A-frames and rigid signage, indoors and out, with the sizes and substrates that hold up.
158 answers
Gloss, matte, soft touch, foil, spot UV and lamination: what each finish looks like and when to choose it.
105 answers
Invitations, announcements, greeting cards and thank you cards, from paper weight to envelope fit.
64 answers
Apparel, mugs, pens and promotional items that carry a logo, and the print methods behind each one.
115 answers
Paper stocks, plastics, vinyl, metal and fabric: weights, feel, durability and the jobs each material fits.
57 answers
Banner stands, table covers, backdrops and handouts that set up fast and pack down clean.
119 answers
Die cut, roll and sheet stickers, plus every label type: adhesives, shapes, materials and outdoor life.
50 answers
Posters, canvas, framed prints and wall graphics: resolution, sizes and the media that make them look right.
25 answers
Round, square, die cut and custom shapes: what can be cut, minimum sizes and how to set up the file.
85 answers
Bleed, CMYK, DPI, GSM and every other term on a print spec sheet, explained in plain words.
33 answers
Placing an order, uploading files, proofs, reorders and changing a job after checkout.
17 answers
Turnaround times, shipping options, tracking, pickup and what to do if a package is late or damaged.
2 answers
How print pricing works, quantity breaks, payment methods, invoices and tax.
8 answers
Earning and spending 4OVER4 coins, referral rewards and how the loyalty program stacks with sales.
7 answers
File formats, bleed and safe zones, color modes, fonts and resolution, so artwork prints the way it looks on screen.
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