What is a red line proof and why would I need one? A red line proof is a marked-up mockup that shows exactly how your design will be positioned and sized on the finished product. Confirms log… Read answer What is a proof and how does it work? A proof is a preview of your design that lets you confirm everything is correct before it goes to print. After artwork is submitted, a proof… Read answer What is the difference between a digital proof and a hard copy proof? A digital proof is an on-screen file for quick approval, while a hard copy proof is a physically printed sample shipped to you. Digital proo… Read answer What does a physical proof show? A physical, or hard copy, proof is a printed sample of your design produced on the exact stock and specifications you chose, so you can judg… Read answer RGB vs. CMYK? Understanding the 2 is critical. Colors can look different on your screen than on the printed postcard because monitors and presses build color in completely different ways.… Read answer What is SWOP? SWOP stands for Specifications for Web Offset Publications, a set of industry standards that keep printed color consistent from one press to… Read answer What is the difference between a proof and print-ready files? A proof and a print-ready file serve two different purposes. A proof is a downsized file your graphic designer sends so you can review the d… Read answer
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