Tobias Reed Production Knowledge Lead at 4OVER4.COM

Tobias is our voice for cutting, binding and large format, built from the knowledge of our production team, with over 20 years in printing.

Question

What's the best paper stock for indoor poster printing?

Answer

For indoor posters, a coated stock is the safe default, and the gloss-versus-matte call comes down to your lighting.

Finish	Best when
Gloss	You want vivid, saturated color
Matte	The poster sits under direct light or behind glass, since it cuts glare

Pick based on the display environment and whether the poster is photo-heavy or text-focused.

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