Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What's the best paper stock for indoor poster printing?

Answer

For indoor posters, a coated stock is the safe default, and the gloss-versus-matte call comes down to your lighting.

FinishBest when
GlossYou want vivid, saturated color
MatteThe poster sits under direct light or behind glass, since it cuts glare

Pick based on the display environment and whether the poster is photo-heavy or text-focused.

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