All Guides
The Athlete Brand Blueprint for a Name That Outlasts Your Playing Career
The five part athlete brand blueprint: positioning, proof, an owned audience, one product and a twelve month calendar, plus the trade-off of each part.
How to Rebrand a Business From Strategy to the Print Rollout
How to rebrand a business step by step, from strategy and identity design to the print rollout, with the reprint priority order most rebrand guides skip.
Corporate Identity Design That Holds Up in Print
Corporate identity design is the logo, type, color and shape rules you can specify, and each one ends up on a business card, letterhead or pocket folder.
Why a Logo Is Important and What It Really Does for Your Brand
A logo is the fastest signal a business sends, so see why logos matter, their role in branding, the five traits of a good one and how to make yours print.
T-Shirt Print Size Guide
A front t-shirt design runs 10 to 12 inches wide by 12 to 14 tall and a left chest logo 3.5 to 4 inches, with every placement in inches, cm and pixels.
What Is DTF Printing? Direct-to-Film Transfers Explained
DTF (direct to film) printing presses full color designs onto almost any fabric with no minimums or weeding, and here is how the powder adhesive works.
What Is Screen Printing and How It Works
What is screen printing and how does it work, with a step by step look at the process, the pros and cons, and the run size where custom apparel pays off.
How to Start a T-Shirt Printing Business
How to start a t-shirt printing business: startup costs, a niche and print method, pricing for profit and launch, with tees from $21.96 at 4OVER4.COM.
Vinyl Printing vs Screen T-Shirt Printing
Vinyl (HTV) vs screen printing for custom t-shirts compared on color, durability, feel and cost, so you see which one fits your run size before you order.
What Is Direct-to-Garment Printing?
Direct to garment (DTG) printing jets ink into the fabric of a shirt like an inkjet, so learn how DTG works, what it costs and how to order custom tees.
How to Make Merch for Your Brand, Step by Step
How to make merch for your brand in five steps: set goals, choose products people use, design them, price the line, and order a first run from 4OVER4.COM.
Custom Cap Printing Explained, From Embroidery to Heat Transfers
Cap decoration explained: embroidery, 3D puff, heat transfers and patches, the seams that limit artwork, placement sizes and what bulk orders cost.
