All Guides
The 10 Elements of Branding Every Business Needs
The 10 elements of branding, from name and logo to color, type, voice and guidelines, plus the printed piece that locks each one and what it costs to make.
The Athlete Brand Blueprint for a Name That Outlasts Your Playing Career
The five-part athlete brand blueprint: positioning, proof, an owned audience, one product and a twelve month calendar, plus the trade-off each part carries.
How to Rebrand a Business From Strategy to the Print Rollout
How to rebrand a business step by step, from strategy and identity design through the print rollout, with the reprint priority order most rebrand guides skip.
Corporate Identity Design That Holds Up in Print
Corporate identity design is the logo, type, color and shape rules you can specify. Here is how each element becomes a printed card, letterhead or folder.
Why a Logo Is Important and What It Really Does for Your Brand
A logo is the fastest signal a business sends. Why logos matter, the role they play in branding, the five traits of a good one, and how to make yours print.
T-Shirt Print Size Guide
T-shirt print size guide with placement sizes, a size chart, and setup tips. See how big front, back, and chest designs should be. Print at 4OVER4.COM.
What Is DTF Printing? Direct-to-Film Transfers Explained
DTF (direct-to-film) printing presses full-color designs onto almost any fabric, no minimums or weeding. See how it works and how to order at 4OVER4.COM.
What Is Screen Printing and How It Works
What is screen printing and how does it work? A step-by-step explainer of the process, pros and cons, and when to outsource custom apparel to 4OVER4.COM.
How to Start a T-Shirt Printing Business
How to start a t-shirt printing business, step by step: startup costs, picking a niche and method, sourcing blanks, and pricing for profit at 4OVER4.COM.
Vinyl Printing vs Screen T-Shirt Printing
Vinyl (HTV) vs screen printing for custom t-shirts, compared on color, durability, feel and cost. See which fits your run size and order at 4OVER4.COM.
What Is Direct-to-Garment Printing?
Direct-to-garment (DTG) printing jets ink straight into the fabric like an inkjet. Learn how DTG works, what it costs, and how to order custom tees.
How to Make Merch for Your Brand, Step by Step
Learn how to make merch for your brand step by step: pick products, design artwork, choose print methods, and price for profit. Start your merch line right.
