Color is where screens and presses disagree most, the vivid RGB glowing on your monitor rarely matches CMYK ink on paper. These guides explain how to convert without surprises, when to reach for Pantone or spot color, and how to keep your brand's exact shade consistent from file to final print.
How Color Gets From Your File to Our Press
Send artwork in CMYK. Our standard products print 4/0 (full color front, blank back), 4/1 (full color front, black back) or 4/4 (full color on both sides), so any RGB element gets converted before it reaches the press, and that conversion is where blues can print purple. Convert in your design app first and judge the result there.
Spot inks come into play on stationery: Printed Envelopes offer one PMS ink, black plus one PMS ink or two PMS inks as well as full color, from 250 for $142.99. 4OVER4.COM calibrates its presses with G7 color profiling and multi-day color accuracy tests, and the Pantone to CMYK guide shows how close a brand shade lands in four color.
