To set up a postcard for mailing, choose one of the mailing sizes, print the offer side in full color, and lay out the back by the addressing rules before you upload. Direct Mail Postcards come in nine sizes from 4 x 6 to 6 x 11 inches on 14pt or 16pt gloss, matte/silk or UV-front stock, from 500 for $89.68 with a 4 business day turnaround, and 4OVER4.COM is CASS certified for direct mail. The back layout is covered in how to address a postcard.
Postcard & Mailer Guides
Setting Up a Postcard for Mailing
Latest Postcard Mailer Guides
How to Build or Rent a Mailing List for Direct Mail
How to build or rent a mailing list for direct mail, comparing renting, buying and building, targeting the right audience and checking data quality first.
Types of Direct Mail Advertising
Types of direct mail advertising compared, from postcards, letters and brochures to self mailers, flyers and EDDM, to pick the format your campaign needs.
How to Add a QR Code to Your Postcards
How to add a QR code to your postcards, from what to link and a size of at least 0.8 inches to print safe file setup and scan tracking, all at 4OVER4.COM.
Best Postcard Fonts and How to Choose Them
A seven step method for choosing postcard fonts that read at arm’s length, with point sizes for a 4x6 card and how the Greetings From lettering is built.
5 Quick Steps to Send Direct Mail Postcards
Send direct mail postcards in 5 quick steps: set a goal and offer, design the card, build a clean list, address and sort, and choose a postage rate.
How to 4X Your Direct Mail Results
How to 4X your direct mail results with five tactics: mail more volume, tighten your list, retarget visitors, add Google ads, and mail the list again.
All Postcard Mailer Guides
How to Create Newsletters for Direct Mail
Plan, design and print a direct mail newsletter that lands in the mailbox and gets read, with sizes, stocks, costs and mailing options from 4OVER4.COM.
A Guide to Pairing Postcards and Envelope Sizes
Pair every standard postcard size with the right envelope, with A2, A6, A7 and A9 matches, the USPS size rules and a clear postcard to envelope chart.
Postcards vs Greeting Cards, Which Should You Print?
Choose between postcards and greeting cards by format, postage, cost and use case, then print either one at 4OVER4.COM with premium stocks and finishes.
How to Address a Postcard for Fast, Error-Free Delivery
Where the return address, stamp and recipient address go on a postcard, with the exact USPS layout, all caps rules and the clear barcode zone below.
How to Address Save-the-Date Postcards
Address save-the-date postcards the right way: guest names and titles, the address layout, return address and stamp placement, plus wording examples.
What Is EDDM? Meaning, Cost & USPS Rules
EDDM (Every Door Direct Mail) is the USPS no list way to mail a printed piece to every home on a route, so see what it costs and the postage rules.
Church Postcard Marketing That Grows Sunday Attendance
Plan a church postcard mailing that fills seats: what to say, when to drop it, which list to use, the USPS size that costs least and how to count.
Creative Postcard Printing Options From Perforation to Foil
Perforated coupons, die cuts, foil, spot UV, oversized formats and stock choices for postcards, with the postage and file trade off behind each one.
Direct Mail Delivery Options for Political Mailings and Business Campaigns
EDDM, targeted lists, First-Class and USPS Marketing Mail compared, plus the Tag 57 and disclaimer rules that decide how a political mailer drops.
Direct Mail Design Best Practices That Lift Response Rates
Direct mail design rules that lift response: one offer per piece, a readable address panel, the USPS clear zones, and trim sizes set by postage tier.
Direct Mail for Political Campaigns That Actually Reaches Voters
How campaigns run political direct mail: voter file lists versus EDDM, paid for disclaimer rules, four wave timing, and the specs and prices per drop.
Direct to Door Mailing Explained, From EDDM Routes to Door Hangers
Direct to door mailing compared: EDDM carrier routes, addressed lists and hand delivered door hangers, with the size rule, mailbox law and print costs.
Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
A mailer pulls a response when the size, the list and the offer line up, and one weak link sinks it. These guides cover building or renting a mailing list, EDDM rules, adding a QR code, and the postcard formats from 4 x 6 to 6 x 11 inches that clear USPS and get opened.
Postcard Sizes, Stocks and Runs for Mail
Standard Postcards start at 50 for $16.48 in 14 sizes from 2.5 x 2.5 to 6 x 11 inches, on 22 stocks with 4/0, 4/1 or 4/4 printing and a 3 business day turnaround. The price per card falls as the run grows: 500 cost $51.62 and 1,000 cost $86.78. For a bigger panel in the mailbox, Oversized Postcards come in 5.5 x 8.5, 6 x 8, 6 x 9 and 6 x 11 inches, from 50 for $51.62.
Work in this order: get the list, pick the size, design the card with a tracked QR code, print, then mail. How to build or rent a mailing list covers the first step and 5 quick steps to send direct mail postcards covers the rest.
