Flyer Guides

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Flat Flyers vs Folded Flyers and When the Fold Pays Off

Flat Flyers vs Folded Flyers and When the Fold Pays Off

Flat flyers cost less and read faster, while folded flyers hold more and fit racks, so compare panels, stock, folding cost and setup before you order.

Sofia Ramirez
How Flyer Distribution Services Work and What Each One Really Costs

How Flyer Distribution Services Work and What Each One Really Costs

EDDM, door hanger crews and hand to hand delivery compared on reach, control and proof, plus the USPS size rule that decides if your flyer can mail at all.

Sofia Ramirez
How to Choose a Flyer Printer That Delivers On Time and Prints Right

How to Choose a Flyer Printer That Delivers On Time and Prints Right

Pick a flyer printer on five things that decide the outcome, from the turnaround clock and file cutoff to stocks, proofing, quantity breaks and reprints.

Sofia Ramirez
How to Create Business Flyers That Actually Get Responses

How to Create Business Flyers That Actually Get Responses

Where to put the phone number, short URL and QR code on a flyer, plus one message, headline sizing and stock choices that turn handouts into calls.

Sofia Ramirez
How to Design March Madness Flyers That Fill Every Seat

How to Design March Madness Flyers That Fill Every Seat

Design a basketball tournament flyer that reads across a loud bar, with bracket layout, tip-off type sizes, color pairs, fonts, stocks and file prep.

Sofia Ramirez
Where to Hand Out Fliers and the Tactics That Get Them Taken

Where to Hand Out Fliers and the Tactics That Get Them Taken

Where to hand out fliers so people take them, how to ask for counter space, the federal mailbox rule, local permit traps, and when mailing beats walking.

Sofia Ramirez
What Makes a Good Flyer and How to Design One That Gets Results

What Makes a Good Flyer and How to Design One That Gets Results

What makes a good flyer, from the first three words to the paper weight, with a copy framework, a layout framework and print settings that hold on press.

Sofia Ramirez
Party and Club Flyer Fonts That Grab Attention Across a Dark Room

Party and Club Flyer Fonts That Grab Attention Across a Dark Room

The display, script and detail fonts that work on party and club flyers, how to pair them, the size to read across a room, and how to license them.

Sofia Ramirez
What Flyers Are, the Types That Work, and How to Print Them

What Flyers Are, the Types That Work, and How to Print Them

A flyer is one unfolded sheet carrying one message, so see the four types, real sizes, the paper weight trap and the printing choices that make a run work.

Sofia Ramirez
Comparing Flyer Printers on the Things That Actually Change the Price

Comparing Flyer Printers on the Things That Actually Change the Price

How to compare flyer quotes fairly by matching stock weight, coating, quantity and turnaround, and the add ons that make a cheap quote finish expensive.

Sofia Ramirez
Sofia Ramirez, 4OVER4 design and templates voice (illustration)
Sofia Ramirez Design & Templates Editor at 4OVER4.COM

Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.

A flyer gets about three seconds to stop someone, so the paper, the size and the spot where you hand it out carry as much weight as the design itself. These guides cover flyer stocks from 70# text to 14pt cover, distribution tactics, and the layout habits that turn a single sheet into an actual response.

Flyer Sizes and Stocks We Print

Flyers come in nine sizes, from a 4.25 x 5.5 inch handout to an 11 x 25.5 inch sheet, with 8.5 x 11 as the letter size. Stocks run from 70# uncoated text and 100# gloss or silk/matte text to 80# gloss cover, 100# silk/matte cover and 14pt gloss or uncoated cover. Print one side or both, add high gloss UV if you like, and a run starts at 50 for $39.54 with a 3 business day turnaround.

Text weight suits a handout or a mailed insert; cover weight stands up on a counter or as a menu. To fold the sheet, Folded Flyers add half, tri, Z and gate folds from 50 for $68.54. For the doorstep, Door Hangers start at 250 for $290.41.

Table Throws for 6 or 8 Feet Cover your table from $225 each, then add counter cards from $21.97 each. Dress Your Table →
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