All Guides
When Were Newspapers Invented? Four Centuries of Print
Newspapers were invented in 1605, when Johann Carolus printed Relation in Strasbourg, and this is the story from Gutenberg to steam, rotary and offset.
What Presentation Cards Are and How to Choose the Right One
Learn what presentation cards are, which thick stocks and finishes read as premium, and how to choose clear, frosted or white plastic cards for your brand.
What Is a Sell Sheet and How to Build One That Sells
A sell sheet is a one page sales document, so learn the seven blocks that make one work, see the layout order and print sales sheets buyers keep on file.
What Is a Transfer Sticker and How Do You Apply One Cleanly
A transfer sticker lifts printed artwork onto a surface in one clean piece, so learn the layers, the materials, the application steps and the print cost.
What Is a Trifold Brochure and How the Three Panel Fold Works
A trifold brochure is one sheet folded twice into three panels and six printable sides, so see the fold types, standard sizes, panel widths and setup.
How an Offset Printer Works, From Plate to Finished Sheet
See how an offset printer moves ink from plate to blanket to paper, why it beats digital on long runs, and how to price a high volume job at 4OVER4.COM.
What Is Collated Printing and When Your Job Needs It
Collated printing means every set comes out in complete page order, ready to hand out, and here is how it differs from uncollated and when each saves time.
What Is Company Letterhead and How to Make It Work for Your Brand
A company letterhead is an 8.5 by 11 in sheet pre printed with your logo, legal name and contact block, so see what it includes, which paper and the cost.
Falcon Board, the Recyclable Display Board That Replaces Foam Core
Falcon Board is a paper honeycomb display board that replaces plastic foam core, so learn how it prints and recycles, its cost and which board to order.
What Is White Space in Design and How to Use It in Print
White space is the empty area that makes a layout readable, so learn how much to use, where it belongs and why it makes printed cards look premium.
What to Put on Church Connection Cards So First Time Guests Come Back
Learn what to put on church connection cards, from the fields that matter to prayer requests and QR codes, plus card sizes, stocks and printing prices.
When to Use a Vertical Postcard and How to Lay Out the Address Side
Learn when a vertical postcard beats a horizontal one, how to lay out the address panel and indicia for USPS, and which sizes still mail at card rates.
