Direct mail still lands when the size, the list, and the offer line up, and stumbles when any one of them is off. These guides cover building or renting a mailing list, EDDM rules, adding a QR code, and the postcard formats that clear USPS and actually get opened.
Postcard & Mailer Guides
All Postcard Mailer Guides
Church Direct Mail That Fills Seats on Sunday
How churches use direct mail to invite neighbors, welcome first-time visitors and fill seasonal services, with drop dates, list sources and real printing costs.
How to Make a Custom Photo Postcard That Prints as Sharp as It Looks
Set your photo at 300 dpi, extend it 1/8 inch past the trim, keep type inside the safe zone, and see the exact pixel count every postcard size needs.
How to Make Change of Address Postcards That Mail at Postcard Rate
What to put on a change of address postcard, the USPS size and address-side rules that keep it at postcard rate, and how to print and mail it on time.
Plan Campaign Mailers That Reach the Right Voters On Budget
Plan campaign mailers in order: size the universe, choose EDDM or an addressed list, pick the format, then set the budget and count backwards to an order date.
How to Print and Mail Newsletters Without Overpaying on Postage
Print and mail newsletters without overpaying: the fold that keeps you at letter rates, tabbing rules, list prep, postage classes, and a realistic drop schedule.
How to Run a Real Estate Postcard Mailing That Wins Listings
Pick a farm, choose EDDM or a targeted list, set a monthly cadence, then add just listed and just sold drops. How to run a real estate postcard mailing.
How to Run Postcard Mailings That Earn Back More Than They Cost
Plan a postcard mailing that pays: the four cost lines, the size limits that set your postage class, EDDM versus a targeted list, and the file setup that avoids a reprint.
Just Listed Postcard Ideas and Templates That Win the Next Listing
Just listed postcard ideas, headline copy that pulls, the sizes that qualify for EDDM, and template rules realtors can use to farm a neighborhood this week.
How to Print Personalized Postcards With Variable Data From One Spreadsheet
Personalized postcards explained: how variable data merges names, offers and images from one spreadsheet, and the data rules that keep a mailed run clean.
Postcard Advertising That Earns a Response
How postcard advertising works: the sizes that set your postage tier, when EDDM beats a mailing list, offers that get answered, and how to track response.
Postcard Mailing Rates Explained by Size, Class and Volume
Which postcard sizes keep the low USPS postcard rate, when a card falls to letter or flat pricing, and how bulk mail and EDDM change your cost per piece.
Real Estate Postcard Templates and the Layouts That Win Listings
Real estate postcard templates at every mailing size, the layouts that pull replies, copy that fits, and the USPS address rules that get cards delivered.
