Direct mail still lands when the size, the list, and the offer line up, and stumbles when any one of them is off. These guides cover building or renting a mailing list, EDDM rules, adding a QR code, and the postcard formats that clear USPS and actually get opened.
Postcard & Mailer Guides
All Postcard Mailer Guides
How Rigid Envelopes Keep Photos and Documents From Bending
What a rigid envelope is, how board caliper stops a bend, why rigid mail is priced as a package, and the brandable alternatives when plain white will not do.
Gold Foil Postcards and Every Other Foil Finish, Explained
How foil postcards are made, how gold, silver and holographic foil differ, the stocks that hold foil, and how to build the foil layer in your print file.
What Is VDP Printing and How Variable Data Personalizes Every Piece
VDP printing merges a design with a spreadsheet so every printed piece differs: names, offers, unique QR codes. How it works, what data to supply, what it costs.
