All Guides
How Embossing Raises Artwork and What It Needs From Your File
How embossing and debossing work on cards and stationery, the artwork a die needs, and the stock weights heavy enough to hold a raised impression.
2-Color Printing Using Pantone or Spot Color Inks
Two-color printing uses two Pantone spot inks for crisp, on-brand color at a lower cost than full CMYK. Learn when to use it and how to set up your file.
How Do I Format My Artwork for CMYK?
How do I format my artwork for CMYK? Set the CMYK color mode, keep images at 300 DPI, add bleed, and export a press-ready PDF from any design app.
How to Match Pantone to CMYK Color
How to match Pantone (PMS) to CMYK for print. A practical conversion method, a Pantone-to-CMYK values chart, and brand-color tips for cards and flyers.
Why Printing Uses CMYK
Why does printing use CMYK instead of RGB? Ink subtracts light while screens add it. Learn the four process inks and how to convert files to CMYK.
Understanding OSHA Safety Colors and ANSI Color Codes for Workplace Safety
OSHA and ANSI safety colors and their meanings, from danger red and warning orange to safety green, plus hard hat colors and how to print the exact code.
How to Build or Rent a Mailing List for Direct Mail
How to build or rent a mailing list for direct mail. Compare renting, buying, and building, then print addressed postcards at 4OVER4.COM.
Types of Direct Mail Advertising
Types of direct mail advertising: postcards, letters, brochures, catalogs, flyers, and EDDM. See which fits your campaign and print it at 4OVER4.COM.
How to Add a QR Code to Your Postcards
How to add a QR code to your postcards: sizing, placement, quiet zone, and print contrast rules so every scan works on the first try.
How To Create a Successful Direct Mail Campaign
How to create a successful direct mail campaign: set one goal and offer, build a targeted list, pick the right format, and track ROI at 4OVER4.COM.
How to Design a Postcard for Effective Direct Mail
How to design a postcard for mailing: the 10 conversion elements, USPS bleed and address specs, and EDDM sizing. Print direct mail at 4OVER4.COM.
Best Postcard Fonts and How to Choose Them
Best postcard fonts made simple: a 7-step method to pick type that reads at a glance, fits your brand, and prints clean. Order postcards at 4OVER4.COM.
