All Guides
Traditional Marketing: What Is It and Should You Invest in It?
Traditional marketing means print, mail, signs and broadcast, so see which channels still pay, what they cost at 4OVER4 and where a local business starts.
Types of Logos and When to Use Each
Learn the 7 types of logos, from wordmark and lettermark to mascot, combination mark and emblem, when each works best and how it prints on cards and signs.
Types of Packaging Materials
Compare packaging materials by cost, durability and eco impact, from paperboard to corrugated and kraft, then order custom boxes and labels at 4OVER4.
Vinyl Sign Printing Explained
Vinyl sign printing explained, from adhesive film versus banners to gloss versus matte, when to laminate and how durability is set indoors and out.
How to Design a Visiting Card at the Perfect Size
A visiting card is a business card at the standard 3.5 by 2 inch size, so learn how to design one that reads clean, set up print ready files and order it.
Wall Signs and Graphics Guide
Wall signs and graphics for any space, from rigid signs to adhesive graphics and fabric, with the materials and mounting that suit each surface and use.
Water Bottle Label Sizes: The Complete Guide
A 120ml bottle takes a 5 by 1.5 inch wrap label, 127 by 38 mm, so map every bottle size to its label, measure your own and pick a waterproof stock.
Wayfinding Signage Planning Guide
Plan a wayfinding signage system that guides every first time visitor, with ADA basics, sign types and layout tips, then print durable signs at 4OVER4.
What Are Bandit Signs? Rules and Best Materials
A bandit sign is a cheap coroplast roadside sign with one message, and while printing one is legal, placement is regulated, so here are the rules.
What Are Funnels in Marketing?
How marketing funnels work stage by stage, and where printed mailers, brochures and cards from 4OVER4 outperform digital at the two ends of the funnel.
What Are Printing Plates?
What printing plates are in offset and CMYK printing, why full color needs four and why they look blue, and why you only send a file, never plates.
What Are Printing Substrates and the Types That Fit Each Job
Understand printing substrates, from paper and plastic to vinyl, metal and fabric, how each decides what a piece survives, and how to pick the right one.
