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Printing Guides - How-To, Templates & Tips

Step-by-step how-tos, templates & design tips for every product

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What Is Duratrans and Backlit Film?

What Is Duratrans and Backlit Film?

Duratrans and backlit film explained, how both differ from backlit vinyl, the lightbox and acrylic mounting options, and how to order film and display.

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What Is Dye Sublimation Printing? A Complete Guide

What Is Dye Sublimation Printing? A Complete Guide

Learn how dye sublimation printing works, its pros and cons, and how it compares to screen printing, so you choose the right method for your job.

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What Is Gravure Printing? How It Works

What Is Gravure Printing? How It Works

What gravure printing is, how engraved cylinders print packaging and magazines at scale, and why offset or digital is the lower minimum choice for most.

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What Is Marketing Collateral? Types and Examples

What Is Marketing Collateral? Types and Examples

Marketing collateral defined, with its three types, the essential print pieces every business needs and the 4OVER4 product to order for each one.

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What Is Package Marketing?

What Is Package Marketing?

What package marketing is and why packaging and marketing go hand in hand, with the five surfaces, from custom boxes to labels and tissue, behind a brand.

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What Perfect Bound Book Printing Really Is And When To Use It

What Perfect Bound Book Printing Really Is And When To Use It

What perfect bound book printing is, how a glued page block and wrapped cover make a printable spine, how it differs from saddle stitch and when to use it.

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What Is Preflight in Printing?

What Is Preflight in Printing?

What preflight checks catch before printing, from bleed and resolution to fonts and color, how it differs from prepress and how our free proof runs it.

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Print Advertising That Still Wins Attention and Customers

Print Advertising That Still Wins Attention and Customers

Discover what print advertising is, the main formats with the size and stock for each, why it still earns attention and how to combine it with digital.

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What Is Sports Marketing and How to Launch a Campaign

What Is Sports Marketing and How to Launch a Campaign

How sports marketing works and how to launch a campaign that rides on fan passion, plus the banners, flags and tickets from 4OVER4 for the field.

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What Visual Identity Is and the 8 Core Elements That Build It

What Visual Identity Is and the 8 Core Elements That Build It

Understand visual identity and the 8 elements that build brand recognition, from logo and color to typography, and the print assets that bring it to life.

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What Makes a Good Logo?

What Makes a Good Logo?

What makes a good logo, from typography, shape and color to scalability, and how it holds up when printed on real business cards, letterhead and envelopes.

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What Makes an Official Letterhead

What Makes an Official Letterhead

Official letterhead pairs a correct logo, legal name, address, phone and email with quality paper, a clean layout and a matching envelope, and here is why.

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40 Postcard Price Tiers Postcards step through 40 quantity tiers and flyers through 25, each with its own price per piece. Compare Tiers →
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