All Guides
How to Choose a Corporate Gift Supplier
How to choose a corporate gift supplier by asking how the branding is applied, plus branded gift ideas that get used and custom promotional gifts to order.
How to Choose a Direct Mail Company
How to choose a direct mail company that handles the list, addressing, postage sorting and the drop, so print and mail run as one single campaign.
How to Choose a Key Card Holder
Size a hotel key card holder to the 3.375 by 2.125 inch CR80 card, pick a sleeve, folder or wallet, then choose the stock and finish that survive a pocket.
How to Choose an Online Print Service
How to choose an online print service with five checks, from production days and the file check to stocks, live pricing and what happens to a misprint.
How to Choose Outdoor Sticker Materials That Survive Sun and Rain
Learn which outdoor sticker and decal materials and laminates resist UV, water, heat and abrasion, then order outdoor stickers that hold their color.
How to Choose the Right Logo Fonts
Pick logo fonts that fit your brand, from serif, slab, script and sans serif styles to pairing them and avoiding hairline strokes that vanish on a card.
How to Choose the Right Pouch Size for Your Product
Measure and choose stand-up and flat pouch sizes with an oz-to-dimension table, then brand them with 4OVER4 packaging labels and custom boxes.
How to Convert a Word Doc to a Print-Ready PDF
Turn a Word document into a print ready PDF by building the page larger for bleed, since Word has none, embedding fonts and exporting a file that holds.
How to Convert Pantone (Spot) Color to CMYK in Illustrator
Convert Pantone and spot colors to CMYK in Adobe Illustrator step by step, watching the bright blues, greens and oranges that shift the most.
How to Convert Text to a Shape in Photoshop for Print-Ready Files
Convert text to shapes in Photoshop so letters become vector outlines and a missing font never breaks your layout on press, then upload for a file check.
How to Create a Logo in Illustrator Step by Step
Follow a step by step Illustrator logo tutorial from artboard setup to a CMYK press ready export, then proof it on the card size and stock you choose.
How To Create A Marketing Offer That Creates New Sales (and rewards loyal customers)
A step framework to build a high value, low cost marketing offer and the printed pieces that carry it, from flyers to cards, with Earn-Coins for reorders.
