Question
What occasion generates the most greeting card sales?
Answer
Birthdays lead everyday card sales by a wide margin, while the biggest seasonal peaks belong to the winter holidays.
- Birthdays - about 50-55% of all non-holiday greeting card sales, the single largest occasion.
- Christmas - the highest seasonal volume, with an estimated 1.6 billion cards sent.
- Valentine's Day - roughly 145 million card exchanges each year.
If you are planning a card line, birthdays give you year-round demand while the holidays deliver concentrated spikes.
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