Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What occasion generates the most greeting card sales?
Answer
Birthdays lead everyday card sales by a wide margin, while the biggest seasonal peaks belong to the winter holidays.
- Birthdays - about 50-55% of all non-holiday greeting card sales, the single largest occasion.
- Christmas - the highest seasonal volume, with an estimated 1.6 billion cards sent.
- Valentine's Day - roughly 145 million card exchanges each year.
If you are planning a card line, birthdays give you year-round demand while the holidays deliver concentrated spikes.
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