How do physical greeting cards compare to e-cards in consumer preference?

Physical greeting cards consistently beat e-cards on perceived value and emotional impact, which is why they have held on through decades of digital alternatives.

• Physical cards get displayed - on mantels, fridges, and desks - and kept for weeks or longer.
• E-cards are usually opened once and then forgotten.
• Tangibility drives value: holding a card feels more personal than a screen notification.

That lasting, physical presence is the core reason printed cards remain the preferred choice for meaningful occasions.