How big is the greeting card market in the United States?

The greeting card business in the United States is large and remarkably steady. It remains the biggest single market for cards anywhere in the world.

• $7-8 billion in estimated annual retail revenue.
• Roughly 6.5 billion cards purchased each year.
• The largest single market for greeting cards globally.

Despite decades of digital competition, the market size has stayed relatively stable, held up by steady demand for physical, personal keepsakes.