Question
What are the top greeting card industry trends for 2025?
Answer
Greeting card demand in 2025 is being reshaped by personalization and premium production, along with new sales channels that help small brands compete.
- Personalization - custom names, photos, and messages on short runs.
- Eco-friendly materials - recycled and sustainable stocks.
- Premium finishes - foil, letterpress, and raised textures.
- Direct-to-consumer channels - brands selling straight to buyers online.
- Hybrid cards - printed pieces with digital elements like QR codes.
Short-run custom printing ties these trends together, making it affordable for independent designers to launch small, distinctive lines.
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