What is an easel back? An easel back is a sturdy chipboard support that sticks to the back of a print so it can stand on its own without a separate frame or stand.… Read answer What is first surface printing? First surface printing puts the decal on the front of the glass, facing the viewer, so colors read bright and direct when seen from that sid… Read answer What is the difference between a single wing and double wing easel back? A single wing easel back has one flap for portrait or landscape only, while a double wing has two flaps for both orientations and more stabi… Read answer What is the minimum size Postcard the USPS will accept for mailings? The USPS minimum postcard size is 3.5 x 5 inches; anything smaller is nonmailable and returned, and cards should be rectangular to avoid fee… Read answer What are "gutters" when referring to bound booklets or catalogs? Gutters are the inside margins closest to the spine or center of a booklet or catalog, including the extra space set aside to accommodate th… Read answer What are crossovers? A crossover runs one image across both pages of a booklet spread, bridging the spine, so careful gutter alignment keeps it from breaking at … Read answer What are raster images? Raster images are a fixed grid of pixels from cameras, scanners or Photoshop, so keep them at 300 DPI at final size, since enlarging softens… Read answer What does the term "Stock" mean? Stock is the unprinted paper or card a job prints on, described by its weight in lb or gsm, thickness in points, finish and text or cover ty… Read answer What is Spot UV? Spot UV is a clear, high-gloss coating on chosen areas such as a logo or title; it stands out best on matte coated or laminated stock.… Read answer What is "trapping"? Trapping is a prepress step that slightly overlaps adjacent colors so tiny CMYK plate shifts on press do not leave thin white gaps where col… Read answer What is CMYK? CMYK is the color mode used in printing. It builds every color by combining four inks: Cyan, Magenta, Yellow, and Black (the K stands for Ke… Read answer What is RGB ? RGB is the color space of Red, Green, and Blue, the primary colors of light that computers, phones, and TVs use to display images on screen.… Read answer What is UV Coating? UV coating is a shiny, high-gloss coating applied to printed material and then cured with an ultraviolet light, which is where the UV name c… Read answer What is a "ream" in printing? A ream is a standard counting unit for paper equal to 500 sheets. The usual reference is 8.5 in x 11 in letter paper sold 500 sheets to a re… Read answer What is a Barrel Fold, aka Roll Fold? In a barrel or roll fold each panel folds inward the same way and rolls into the next, with inner panels slightly smaller so they nest clean… Read answer What is a Closed Gate Fold? A closed gate fold is a panel fold where the two outside panels fold inward to meet in the center, like a pair of gates or double doors clos… Read answer What is a Double Parallel Fold? A double parallel fold folds a sheet in half, then in half again the same direction. You get eight panels, four on each side, that fit into … Read answer What is a Gate Fold? A gate fold swings two outer panels in to meet at the center, so opening them reveals a wide inside spread suited to a bold image or headlin… Read answer What is a Right Angle or French Fold? A French fold halves the sheet, then folds it again at 90 degrees, giving a compact piece, often eight panels, that opens into one large she… Read answer What is a Tri-Fold? A tri-fold uses two parallel folds to make three panels per side, six in all, with the inside panel slightly narrower so it tucks in cleanly… Read answer What is a Z-Fold? A Z-fold is a document folding method that uses two parallel folds to create six panels of equal size, three panels on each side of the pape… Read answer What is a color seam? A color seam is a bold center sheet mounted between two printed outer sheets, so a colored stripe shows along the edge of the thick finished… Read answer What is an Accordian Fold? An accordion fold reverses each crease, creating a zig-zag of four, six, eight or more equal panels that collapses like bellows and opens fl… Read answer What is an overprint? An overprint is extra printing on an area already printed, so top ink lays over the ink beneath. A knockout leaves a gap for the top color i… Read answer
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