Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What does the term "Stock" mean?
Answer
In printing, stock is simply the term for the unprinted paper or card that your job is printed on. The stock you choose sets the feel, thickness, and finish of the final piece.
| Attribute | What it describes |
|---|---|
| Weight | How heavy the sheet is, often given in lb or gsm |
| Thickness (caliper) | Measured in points (pt), higher pt feels more premium |
| Finish | Gloss, matte, uncoated, or specialty textures |
| Type | Text stock for letters, cover stock for cards |
Lighter text stocks suit flyers and letterheads, while heavier cover stocks give business cards and postcards a sturdier, higher-end feel.
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