4OVER4 Tools
Business and Branding Tools
BetaThe tools that sit either side of the artwork: what a mail campaign will cost, what the copy should say, and what your brand colours and fonts actually are.
New business? Congrats! Let's get you a name, a logo and a card, in that order.
BetaThis is in beta, so some things may not work yet. We’d love your feedback.Send feedback
9 business & brand tools
Business Name Generator
Twenty business names, each with the reason it works.
Makes five tones, from plain to invented
Leads to Standard Business Cards
Direct Mail Cost Calculator
A direct mail campaign costed: printing, service fee and postage.
Includes Direct mail postcards and flyers, 500 pieces and up
Leads to Direct Mail Postcards
Invitation and Card Wording
Invitation wording and card messages, three tones, ready to print.
Makes Weddings, birthdays, showers, graduations and corporate events
Leads to Wedding Invitations
Slogan Generator
Ten short slogans for your cards, signs and banners.
Makes Taglines under eight words
Leads to Yard Signs
Brand Kit Generator
A palette, font pairing and starter card for a new business.
Makes Palette, fonts, voice, and an optional logo symbol
Leads to Standard Business Cards
Proofread Before You Print
Typos, grammar slips and inconsistencies caught before the run.
Makes Up to 5,000 words
Leads to Standard Brochures
Font Pairing Tool
Curated font pairs, previewed live on a business card.
Includes Ten curated pairs
Leads to Standard Business Cards
Brand Colours
Pull a palette out of a logo, or build one from a single colour.
Includes 3 to 8 colours from any image
Leads to Standard Business Cards
Free Email Signature Maker
A clean signature that pastes into any mail client, with no blocked images.
Includes three layouts, any accent colour
Leads to Standard Business Cards
Common questions
What do these tools help with?
Naming the business, writing the slogan and the card wording, building a brand kit, pairing fonts, pulling or building a colour palette, proofreading copy, and costing a direct mail campaign.
Are they free?
The mailing calculator, the font pairing tool and the brand colours tool are free and run in your browser. The writing tools cost a few coins, and the first use is free.
Do you check that a business name is available?
No. Search the name, your state's business register and the USPTO trademark database before you print it.
Will the colours print the way I see them?
Every colour is put through a real press profile so you can see what it becomes in ink. Order a proof when a brand colour has to match exactly.
The expensive decisions are not design decisions
A quarter inch over the postcard size limit changes what every piece in a ten thousand piece mailing costs to post. A brand colour picked on a screen prints as something else. A typo on a thousand brochures is a reprint.
These are arithmetic, standards and proofreading problems, and they are worth getting right before anyone opens a design tool. The calculators and the colour and font tools are free; the writing tools cost a few coins.
Print it with us
Every one of these tools ends at a real product. Standard Business Cards are printed to the specifications these tools give you.