Brand Kit Generator
Beta
Colours, fonts and a card. Your brand in one coffee break.
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BetaThis is in beta, so some things may not work yet. We’d love your feedback.Send feedback
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You might also like Standard Business Cards
Your kit comes with a starter card. Print it as a business card and your brand is out in the world.
Standard Business CardsFrom $17.574.9·303 reviewsShop now About the brand kit builder
Describe your business. Get a palette, a font pairing, a voice and a starter business card.
Free blank templatesHow to use the brand kit builder
- Type your business name, how it should feel, and what it does and for whom.
- Pick Kit only, for 40 coins, or Kit and symbol, for 60 coins.
- Sign in and press Build my brand kit.
- Check the palette, the fonts, the voice and the starter card.
- Download the kit as a JSON file and use it on Standard Business Cards.
Built for print, not just for screens
The palette is chosen so every colour reproduces in CMYK and the dark and light colours stay readable against each other. The fonts are paired so the body still reads at 8 point on a business card, and both are free for commercial use.
Add a logo symbol and it comes in the palette's colours, as vector.
Common questions
Questions about brand kit generator
Can I download the kit?
Yes, as a JSON file with the palette, the fonts and the voice.
What is in a brand kit?
Four or five print-safe colours with their roles, a heading and body font that still read at small sizes, three lines on the brand's voice, and a starter business card.
Are the fonts free to use?
Yes. Every font suggested is licensed for commercial use.
What does it cost?
40 coins, or 60 with a vector logo mark drawn to match.
Explore more
Where to go next
Logo Maker
Up to six original logos as vector SVG, with your name in real type and the one-colour and reversed versions.
Font Pairing Tool
Curated font pairs, previewed live on a business card.
Brand Colors
Pull a palette out of a logo, or build one from a single colour.
Slogan Generator
Ten short slogans for your cards, signs and banners.