Brand Colors
Beta
Every logo hides a palette. I'm very good at hide and seek.
Set it up
Free, runs in your browserNothing is uploaded. Every colour is worked out on this page, and each one is put through the real press profile so you know what it does in ink.
Result
BetaThis is in beta, so some things may not work yet. We’d love your feedback.Send feedback
Enjoying this tool?
Whatever you make, 4OVER4 prints it
Business cards, stickers, banners, boxes and hundreds of other products, printed and shipped to your door.
All productsAbout the brand colors
Two ways in: pull the palette out of a logo you already have, or start from one colour and build a palette around it.
Free blank templatesHow to use the brand colors
- Pick where the palette comes from: Out of my logo, or Build one from a colour.
- Upload your logo or a brand photo, or pick a starting colour and how the others relate to it.
- Pick how many colours you want, from 3 to 8.
- Press Download the swatches to get a text file with HEX, RGB and CMYK, and use the colours on Standard Business Cards.
Screen colour and press colour
Your logo file is in RGB, the colours of a screen. A press prints CMYK. The CMYK numbers here come from a real press profile, GRACoL2013 CRPC6, the same one the Colour Converter uses. Paper and an uncalibrated screen still move the result, so when a brand colour has to match exactly, order a proof on the real paper.
Common questions
Questions about brand colors
Is it free?
Yes. It runs in your browser and nothing is uploaded.
Are the CMYK values exact?
They come from the GRACoL2013 CRPC6 press profile, a real starting point for print. Paper still moves the result, so order a proof when a colour must match.
Why do my brand colours look different in print?
A screen makes colour with light and a press makes it with ink, and ink cannot reach some screen colours at all. Every swatch here is put through a real press profile so you can see what happens.
Can I build a palette without a logo?
Yes. Start from one colour you like and the tool builds the rest around it, with four ways they can relate.
What do I get?
HEX, RGB and CMYK for every colour, and a text file of the lot.
Explore more
Where to go next
Brand Kit Generator
A palette, font pairing and starter card for a new business.
Font Pairing Tool
Curated font pairs, previewed live on a business card.
Vectorize a Logo
PNG or JPG logos turned into scalable SVG, free and in your browser.
Logo Maker
Up to six original logos as vector SVG, with your name in real type and the one-colour and reversed versions.