Is direct mail still effective for real estate agents? The Data & Marketing Association reports 4.4% response for direct mail versus 0.12% for email, and just sold postcards win listing appointme… Read answer How effective is direct mail for healthcare advertising? Healthcare direct mail typically draws 3% to 5% response for medical and dental practices, above email, and suits openings and patient react… Read answer Does direct mail still work for nonprofit fundraising? Nonprofit direct mail draws around 5% to 9% response, higher than email or social alone, and quality printed appeals can raise the average g… Read answer Will aqueous coating protect my prints during mailing? Aqueous coating resists scuffs, friction and fingerprints in postal sorting, so postcards and direct mail arrive cleaner than uncoated piece… Read answer What's the best way to make seasonal mailings stand out? Seasonal mail stands out on heavy 16pt or 32pt stock with spot UV or foil stamping and an on-brand festive design that feels too nice to thr… Read answer
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