Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Is direct mail still effective for real estate agents?
Answer
Yes. Direct mail remains one of the highest-response formats in real estate, especially for neighborhood farming.
- The Data & Marketing Association reports a 4.4% response rate for direct mail versus 0.12% for email.
- "Just sold" and "just listed" postcards are among the top-performing print formats for winning listing appointments.
- Consistent mailings to a target farm build name recognition over time.
- A physical card lands in the home, where digital ads never reach.
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