Is direct mail still effective for real estate agents?

Yes. Direct mail remains one of the highest-response formats in real estate, especially for neighborhood farming.

• The Data & Marketing Association reports a 4.4% response rate for direct mail versus 0.12% for email.
• "Just sold" and "just listed" postcards are among the top-performing print formats for winning listing appointments.
• Consistent mailings to a target farm build name recognition over time.
• A physical card lands in the home, where digital ads never reach.