Does direct mail still work for nonprofit fundraising?

Yes. Physical appeals still outperform digital-only channels for donor response and tend to lift the average gift.

• Nonprofit direct mail campaigns generate response rates around 5% to 9%, higher than email or social alone.
• Printed appeals build trust and create a stronger emotional connection than a screen.
• Quality materials reflect your organization's professionalism and can raise the average gift.
• Pairs well with a reply envelope and a single, clear ask.

For comparison, email fundraising campaigns typically see response rates of 0.5% to 2%.