How effective is direct mail for healthcare advertising?

Direct mail is a strong performer in healthcare, where trust and a physical touchpoint carry real weight.

• Healthcare direct mail response rates typically run 3% to 5% for medical and dental practices, well above email in the same sector.
• Works especially well for new-practice announcements, seasonal health campaigns, and patient reactivation.
• The physical piece creates a trust signal that digital ads struggle to match.
• Easy to target by neighborhood, age, or household so the message stays relevant.