Question
What's the best way to make seasonal mailings stand out?
Answer
Seasonal mail competes with a full mailbox, so the goal is to feel too nice to toss. A few production choices do most of the work.
- Heavier stock such as 16pt or 32pt feels sturdy and premium the moment it is picked up.
- Specialty finishes like spot UV or foil stamping catch the light and the eye.
- On-brand seasonal design keeps the piece festive without losing your identity.
A well-printed holiday postcard on thick, textured stock tends to get pinned to a bulletin board instead of dropped in the trash.
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