Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the best way to make seasonal mailings stand out?
Answer
Seasonal mail competes with a full mailbox, so the goal is to feel too nice to toss. A few production choices do most of the work.
- Heavier stock such as 16pt or 32pt feels sturdy and premium the moment it is picked up.
- Specialty finishes like spot UV or foil stamping catch the light and the eye.
- On-brand seasonal design keeps the piece festive without losing your identity.
A well-printed holiday postcard on thick, textured stock tends to get pinned to a bulletin board instead of dropped in the trash.
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