Nadia Petrov, 4OVER4 customer education voice (illustration)
Nadia Petrov Customer Education Lead at 4OVER4.COM

Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Will aqueous coating protect my prints during mailing?

Answer

Yes, for the wear that mailing puts on a piece. Aqueous coating adds a thin protective layer that resists the scuffing and friction of postal sorting and handling, so postcards and direct mail arrive looking cleaner than uncoated pieces.

  • Protects against: scuffs, friction, and fingerprints during sorting and delivery.
  • Result: sharper color and a more professional look on arrival.
  • Does not protect against: water damage from rain or moisture exposure.

For weatherproofing, a UV or laminate coating gives more moisture resistance than aqueous.

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