Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

Will aqueous coating protect my prints during mailing?

Answer

Yes, for the wear that mailing puts on a piece. Aqueous coating adds a thin protective layer that resists the scuffing and friction of postal sorting and handling, so postcards and direct mail arrive looking cleaner than uncoated pieces.

  • Protects against: scuffs, friction, and fingerprints during sorting and delivery.
  • Result: sharper color and a more professional look on arrival.
  • Does not protect against: water damage from rain or moisture exposure.

For weatherproofing, a UV or laminate coating gives more moisture resistance than aqueous.

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