Printing Articles - Stories, Ideas and Advice

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Why Designers Keep Choosing the Jost Font for Print

Why Designers Keep Choosing the Jost Font for Print

Jost is a free geometric sans that stays sharp in print. See where it reads best, how to pair it, and which stocks and finishes keep its circles crisp.

Sofia Ramirez
The Power of the Catalog: 10 Real-World Examples

The Power of the Catalog: 10 Real-World Examples

See 10 real catalog examples that move product, then learn the binding, page count, and paper choices that make your own printed catalog work harder for you.

Marcus Chen
The Print Marketing Trend Airbnb Hosts Are Betting On

The Print Marketing Trend Airbnb Hosts Are Betting On

The print that works for a short-term rental lives inside the unit: welcome book, local guide cards, QR check-in card, with real sizes, stocks and prices.

Marcus Chen
The Psychology Behind Gift Giving and What Makes a Gift Stick

The Psychology Behind Gift Giving and What Makes a Gift Stick

Gift giving meaning explained, why we give gifts, what makes one memorable, and how a printed card or gift certificate turns a present into something kept.

Nadia Petrov
The Real Value of Graphic Design for Print Marketing

The Real Value of Graphic Design for Print Marketing

What graphic design returns on a printed campaign, when a template beats a designer, the warning signs in your current artwork, and how to brief the job.

Sofia Ramirez
The Science Behind Direct Mail’s Effectiveness

The Science Behind Direct Mail’s Effectiveness

Why physical mail beats digital on recall and trust, the list and format mistakes that quietly sink response, and how to print a mailer worth its postage.

Marcus Chen
The Weirdest Color Names and What They Look Like in Print

The Weirdest Color Names and What They Look Like in Print

Mummy brown, puce, gamboge, eigengrau and six more strange color names, what each one really looks like, and how to specify it so a press hits it exactly.

Sofia Ramirez
Timeless Brand Design and Why Anti-Trend Branding Wins

Timeless Brand Design and Why Anti-Trend Branding Wins

Trend-led rebrands bill you for a new setup every two years. How timeless branding works, what the durable finishes cost, and when a rebrand is still right.

Marcus Chen
Top 10 Best Postcard Fonts for Print That Get Read

Top 10 Best Postcard Fonts for Print That Get Read

See the 10 best postcard fonts for print, plus pairing rules, minimum type sizes and USPS safe address settings that keep every card sharp in the mail.

Sofia Ramirez
Hotel Signage Ideas Guests Notice From Lobby to Poolside

Hotel Signage Ideas Guests Notice From Lobby to Poolside

The 10 hotel signs every property needs, from lobby welcome panels to room numbers, pool rules and parking, plus the materials and specs that hold up.

Marcus Chen
Top 5 Benefits of Business Cards Every Pro Should Know

Top 5 Benefits of Business Cards Every Pro Should Know

See the five benefits of a business card that still close deals, plus the premium stocks, foil and same day printing that make yours worth keeping in a wallet.

Marcus Chen
Top Christmas Banner Ideas for Homes, Shops and Holiday Events

Top Christmas Banner Ideas for Homes, Shops and Holiday Events

Christmas banner design ideas for homes, shops and events, from wording and color to indoor vinyl or outdoor mesh, plus how to order yours in time for December.

Emma Davis
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